NIL Market Intelligence

Building the verified record
of what NIL actually pays.

Varsity Valuations is building a growing library of athlete-confirmed NIL deal data — so athletes, advisors, and the people who work with them can finally see the market clearly instead of guessing at it.

Athlete-confirmed deal data · No public estimates · No reported figures

20+
Conferences tracked across
football & baseball
2
Sports live now —
football & baseball
3
Deal types supported —
collective, transfer & brand
100%
Athlete-confirmed —
never estimated or reported
What we've built

A market intelligence company,
built from the ground up.

Varsity Valuations exists to close the information gap in college athletics' NIL market. We've spent the past year building the infrastructure to do that — a verified deal database, a valuation model calibrated to real data, and the tools to put that intelligence in front of the people who need it.

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A growing library of verified deals
Every deal in our database is confirmed directly by the athlete who signed it — not reported, not estimated, not scraped from public sources. That standard is the foundation of everything we build.
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20+ conferences, two sports live
Football and baseball valuation models are live now, covering Power 4, Group of 5, and mid-major conferences. Brand deal intake is open today, with comps coming online as the database grows.
⚙️
A model built for precision
Our valuation engine accounts for position, conference tier, role, eligibility, and competing interest — calibrated against real signed deals, not generic market averages.
Our standard

Why athlete-confirmed data
is a different standard.

Most NIL "valuation" tools in this space rely on public reports, agent estimates, or self-reported social rankings. We built Varsity Valuations on a stricter rule: every comp in our database is confirmed directly by the athlete who signed the deal.

Confirmed, not reported
No public databases, no third-party estimates. Every deal comp comes directly from the athlete who signed it.
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Anonymized by default
Athlete identities are never attached to deal comps or shared externally. The data strengthens the model — not a public profile.
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Market intelligence, not advice
We don't negotiate, represent, or advise on deal terms. We tell you what the verified market looks like — full stop.
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Growing with every submission
Every new confirmed deal strengthens the model for every athlete who comes after. The database compounds in accuracy over time.
Who we work with

Built for the people
who need the market.

Varsity Valuations serves three core audiences today — each with a dedicated experience built around how they actually use NIL market data.

See it in action

Want to see what a real
battle card looks like?

Every audience we serve eventually asks the same question: what does the actual output look like? Rather than show a generic mockup, we'll walk you through a real, anonymized example built from our verified deal data — tailored to your use case.

Reach out and we'll send you a sample battle card along with a quick walkthrough of how it's built.

Request a sample battle card →
Sample output — Battle Card
Market Range
$•••K – $•••K
Verified Comp 1
$•••K
Verified Comp 2
$•••K
Verified Comp 3
$•••K
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Reach out to see a real, anonymized example tailored to your use case.