For brands

Find the athlete. Then know what to pay.

Athlete discovery is a solved problem. Plenty of tools will hand you a list of names with follower counts attached.

What none of them tell you is whether the number you are about to offer is the market rate, or whether the last three brands in that category paid half of it.

Matching

Describe what you are looking for.

Sport, position, conference, audience size, production tier, region, target market. Set the criteria that matter to the campaign and see the athletes who fit them.

Athletes control whether they are visible. Nobody appears in a match without having chosen to.

Match criteria

Illustrative
Sport and position Football, skill
Audience 50K to 200K
Production tier Top quartile
Region Southeast

Pricing

What comparable brands actually paid.

The part that decides whether a campaign works commercially. For any athlete you are considering, see what brands paid athletes in the same comparable pool, broken out by deliverable structure and term.

Not a projected value derived from follower counts. Real transactions, anonymised athletes, with every benchmark stating the sample behind it.

Comparable brand deals

Illustrative
Median $22,000
Range $9K to $48K

Across 12 verified brand deals from 9 athletes in this comparable pool, last 12 months.

Category activity

Who else is buying in this pool.

Which brands are active with athletes like the ones you are considering, how recently, and at what scale. Useful for knowing whether a category is crowded, and for knowing what an athlete has already committed to elsewhere.

Pool activity

Illustrative

Seven brands signed athletes in this comparable pool over the last 90 days. Two are in your category.

Know the rate before you make the offer.