For agents
Every tool tells you who your client compares to.
None of them tell you what those athletes got paid.
Comparable athletes is where the market stops. A projected score, a list of similar players, and then you price the deal on instinct like everyone always has.
Varsity Valuations carries the part that is missing: what athletes in that comparable set were actually offered, and what they actually signed.
Negotiation
Counter with a number you can defend.
A brand opens at $18,000. You think it is low. Knowing it is low and being able to show it are different positions to negotiate from.
Open the offer against your client's comparable pool and see what nine athletes with similar production and similar audience were paid in the last year. Anonymised athletes, real figures, every benchmark stating the sample behind it.
One corrected offer covers a year of access. That is the whole commercial case and it does not need embellishing.
Against the pool
IllustrativeAcross 9 verified deals from 6 athletes. Range $18,000 to $55,000.
Your whole roster
Twenty five athletes, one view.
Everything an athlete gets, across every client you represent. Where each of them sits on production and audience, which pool they are in, and when that pool moves.
Plus the operational half: every deal, every deliverable, every date. The part that currently lives in a spreadsheet and a group chat, and the part that quietly costs you when a client misses an appearance nobody wrote down.
Roster
IllustrativeRetention and renewal
Know a client's market moved before they do.
An athlete whose production jumps and whose audience grows has a different market than the one their current agreement was signed against. That gap is where clients get frustrated and where renewals get lost.
Pool movement alerts tell you when a client has moved into a higher comparable set, and when a renewal window is approaching against a market that has changed since execution.
Movement
IllustrativePerformance percentile up 11 points over four weeks. Audience up 18%. This client has moved into a comparable pool where the median reported deal is materially higher than their current agreement.
Renewal window opens in 45 days.
Prospecting
Athletes who look like the ones you already sign.
Your roster describes what you are good at representing. Athletes whose comparable pools overlap with your current clients are the ones most likely to be a fit, and the ones you are most likely to be able to help.
A match on data, not a lead list. Nobody pays for placement and no agency can buy its way in front of an athlete.
Pool overlap
IllustrativeUnrepresented athletes whose comparable pools overlap with three or more of your current clients, ranked by how closely they sit to the middle of your roster rather than the edges.
Contribution
The benchmarks exist because the market builds them.
Deals you record are private by default. Nothing leaves your workspace unless you send it, deal by deal, and submitting requires your client's consent.
Comparable pricing opens once the contributed dataset is large enough to give a fair representation of the market. Until then we will not show you a median drawn from four deals and call it a market rate.
Comparable data
Not yet openVerified deals are accumulating from athletes, agencies and collectives. This layer opens when the data can answer a pricing question properly rather than anecdotally.